Visiting Lecturer Program (25)

 

Speaker: Ahmad Anvari 

Lead Analyst, Advertising.com R&D

Local Organizer: Keyvan Vakili

Title: Latest Developments and Trends in Online Advertising Business

Time: Monday, Oct 29, 2007, 13:30 till 15:00

Location: School of Management and Economics, Sharif University of Technology, Tehran

Abstract:

Online advertising is the main source of revenue for the majority of Internet companies, including Google, Yahoo! and AOL. Internet advertising revenue has been growing at about 20 to 25 percent annually since 2003. In this talk, we will go over various types of Internet advertising, how performance is measured and the newest technologies developed to guarantee the customer's satisfaction. We will also talk about major players in the online advertising market, their expertise, and the recent merger and acquisitions.

Video                  Presentation            Pictures